Supliful News Center
Metabolic Health Formula is live!
A new metabolic health product just landed in the catalog: Metabolic Health Formula capsules
Six botanicals in one vegetable capsule, built around berberine, with olive leaf extract standardized for oleuropein, moringa, holy basil, citrus bioflavonoids, and African mango.
The ingredient list is short and entirely plant-based, which is exactly what shoppers in this category check before they buy.
Your customers are already searching for berberine. This gives them a full formula with your brand on it.
New: Immune Support Complex
Immune Support Complex is now live in the catalog!
A complete daily immune formula in one capsule, built for a year-round wellness routine. It combines vitamins C, D3, E, B6, and Zinc with elderberry, echinacea, and citrus bioflavonoids.
Immunity demand climbs from late August and holds through winter, so this lands at the right moment for your customers.
Add Immune Support Complex to your store before the season peaks.
We made pricing changes to help your margins grow
The more you order, the less you pay per unit. That is the promise this platform is built on, and this year we rebalanced the whole catalog around it.
Costs moved a lot in 2026. Rather than spread one increase across the catalog and call it inflation, we went back through all 191 products and repriced each one against what it actually costs today.
New pricing takes effect September 1.
Bulk now costs less than on demand
On every product. Around 5% less on average, and up to 9% in the mid tiers. If your on-demand price is lower, you pay that instead, so a bulk order can only save you money, never cost you more.
Products moved both ways
A long list got cheaper at every tier. Some went up, the typical product by less than 1%. Coffee moved the most.
Shipping rates change once
USPS raised rates three times this year. We waited and adjusted once, pricing in the peak season increase before it starts, so your costs stay put through the busiest quarter.
Membership
Goes to $69 a month for new members only. If you are already a member, your rate does not change.
The full breakdown has every product at every tier, the bulk comparison, the shipping brackets, and the reasoning behind each call.
See what changes in full detail →
Questions? Reach us at [email protected].
GLP-1 Support capsules join our catalog!
GLP-1 is a hormone the body makes naturally to help regulate digestion, appetite, and blood sugar, and right now it is one of the hottest topics in wellness, with the category still wide open.
A daily digestive supplement with magnesium, probiotics, enzymes, ginger, and peppermint, made to support healthy digestion and gut comfort.
Add it to your lineup and get ahead of the curve while demand is climbing and competition is low.
New Performance Whey Protein Blends are live!
Two new Performance Whey Protein Blends are now in the catalog!
- Performance Whey Protein Blend with Chocolate flavor
- Performance Whey Protein Blend with Vanilla flavor
Protein is the highest-reorder category in sports nutrition, and these are built for it: 22g of protein per serving, whey isolate plus concentrate, added fiber, and stevia sweetening with no artificial sweeteners.
One of the easiest bestsellers you can add to your store.
Label migration tools are live!
The auto-upgrade tool and Label Designer are now available in your Supliful dashboard.
Auto-upgrade tool
Our AI-powered auto-upgrade tool is ready to help you migrate your existing labels to the new v2 templates quickly and easily. During the process, you'll have the opportunity to review and approve each label before the migration is finalized. Head to your Label Migration page to get started. Full step-by-step instructions are in our Label Migration guide.
Label Designer
We're also launching our built-in Label Designer, a fast and easy way to create and customize labels directly from your dashboard. Everything you need is now in one place. Learn more about the new label designing process here.
Important deadline
Starting July 1st, all orders will be fulfilled with new v2 labels. Please make sure to migrate your labels before then. Fulfillment with your current labels continues as normal until that date.
Questions? Reach out at [email protected]
We've updated gross weights across our product catalog.
As part of a routine fulfillment audit, some product gross weights have been corrected. Product contents are entirely unaffected.
To ensure your store information remains accurate, please update your product descriptions and weights in Shopify or your own websites.
Check if your product is affected →
You can now purchase Supliful credits.
Supliful credits work as a pre-paid payment method across your entire Supliful account.
Top up and use credits to instantly cover order payments, membership charges, and digital services, all in one place.
And the best part? No processing fees, no failed payments, and no fulfillment interruptions.
Learn more
New shipping rates are live
The updated shipping prices are in effect as of today, May 6. See the full breakdown by weight and destination in our Help Center article.
Customer support during May holidays
Please note that during the May holidays, from May 1 to May 4, our customer support will operate at limited capacity. We will respond to all messages; replies may take a little longer than usual.
Thank you for your understanding!